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Interviewee	Clements, Woodrow Wilson ‘Foots’
Interviewer	Charlton, Thomas Lee Stricklin, David Bruce
Title	Oral Memoirs of Woodrow Wilson "Foots" Clements
Interview details	Interviewed by Thomas L. Charlton and David Stricklin on 13 occasions from 9 May 1984 to 8 September 1986 in Dallas, Texas.
Number of interviews	13
Interview Date(s)	1984; 1985; 1986
Item type	Transcript
Genre	Oral histories
Description, transcript	822 pages in 2 vols.; index
Description, sound recordings	analog audio tape; 22.00 hr.; analog video tape; ~20.00 hr.
Project	Texas Economic Project
Summary	Volume I, interviews 1-7, 444 pages W. W. "Foots" Clements was chairman of the board of the Dr Pepper [DP] Company; childhood, Northport, Alabama; family and religious background; Alabama race relations; early employment; education, Northport schools, Howard College [Samford University], and University of Alabama; Great Depression; cafe business, Tuscaloosa, Alabama; employment as route salesman, DP, Tuscaloosa; competition in soft-drink industry; organized labor; influence of Willie White; typical day of route salesman; relationship of bottling plants to corporate structure; National Guard service; early marketing tools; Prohibition; sales campaigns; DP geographic expansion; packaging; DP motivational seminars; DP zone manager, Richmond, Virginia, and Albany, Georgia; impact of World War Two and its end on DP; sales promotion manager, DP Company, Dallas, Texas; creation of training materials; DP management personnel, including J. B. O'Hara; executive vice president, DP Bottling, Roanoke, Virginia; construction of Mockingbird Lane corporate headquarters; corporate advertising program; vice president and general sales manager; corporate leaders; youth marketing; handling stress; employee-management relations; advertising agencies; impact of television; DP product; quality control; caffeine-free DP; national expansion; Food and Drug Administration product labeling and classification; promotion to board of directors and executive vice president; DP Dominance Program; relations with bottlers; promotion to president; staff changes; advertising agencies; "America's Most Misunderstood Soft Drink" campaign; sugar-free DP; other DP products. Volume 2, interviews 8-13, index, 378 pages Employee-management relations; television advertising and sponsorships; corporate logo; saccharin labeling; expansion into Japan; competition with Coca-Cola; expansion into Europe, Asia, and Africa; promotion to chief executive officer; selection of DP president from outside; purchase of Canada Dry; personnel difficulties; role of Virginia Thomas Clements; executive personnel; packaging; artificial sweeteners; DP listing on stock exchanges; stockholders; sponsorship of soccer; Lee Trevino as DP spokesman; corporate reorganization; sale of DP to Forstmann Little and Company in leveraged buyout; attempted purchase by Castle and Cook; dissolution of board of directors; sale of Canada Dry, DP bottling plants, and Mockingbird Lane headquarters; use of consultants; reduction of corporate debt; personnel reductions; attempted purchase by Coca-Cola; other possible buyers; consolidation in soft-drink industry; benefits of merging with Coca-Cola; reaction to possible merger; personal belief in DP; corporate community responsibility; changes in corporate management; employee loyalty; corporate vision; personal philosophy; rejection of Coca-Cola merger by Federal Trade Commission (FTC); Pepsico attempted purchase of Seven-Up; Clements testimony before FTC; federal court hearing; purchase of DP by Hicks & Haas; Clements as chairman emeritus. Subject--Library of Congress Business enterprises--Texas--Waco--History
Subject--Library of Congress	Business enterprises--Texas--Waco--History Businessmen--Texas--Waco Dr. Pepper Co.--History Soft drink industry--Texas--Waco--History
Sponsor	Baylor University Institute for Oral History
Sponsor Location	Waco, TX
Deposit Date	1994
Genre source	local
Resource Type	Interview
Format	Text
Rights	http://www.baylor.edu/lib/digitization/digitalrights

Interviewee	Clements, Woodrow Wilson ‘Foots’
Interviewer	Charlton, Thomas Lee Stricklin, David Bruce
Title	Oral Memoirs of Woodrow Wilson "Foots" Clements Vol.1
Interview details	Interviewed by Thomas L. Charlton and David Stricklin on 13 occasions from 9 May 1984 to 8 September 1986 in Dallas, Texas.
Number of interviews	7
Item type	Transcript
Genre	Oral histories
Description, transcript	444 pages
Description, sound recordings	analog audio tape; 22.00 hr.; analog video tape; ~20.00 hr.
Project	Texas Economic Project
Summary	Volume I, interviews 1-7, 444 pages W. W. "Foots" Clements was chairman of the board of the Dr Pepper [DP] Company; childhood, Northport, Alabama; family and religious background; Alabama race relations; early employment; education, Northport schools, Howard College [Samford University], and University of Alabama; Great Depression; cafe business, Tuscaloosa, Alabama; employment as route salesman, DP, Tuscaloosa; competition in soft-drink industry; organized labor; influence of Willie White; typical day of route salesman; relationship of bottling plants to corporate structure; National Guard service; early marketing tools; Prohibition; sales campaigns; DP geographic expansion; packaging; DP motivational seminars; DP zone manager, Richmond, Virginia, and Albany, Georgia; impact of World War Two and its end on DP; sales promotion manager, DP Company, Dallas, Texas; creation of training materials; DP management personnel, including J. B. O'Hara; executive vice president, DP Bottling, Roanoke, Virginia; construction of Mockingbird Lane corporate headquarters; corporate advertising program; vice president and general sales manager; corporate leaders; youth marketing; handling stress; employee-management relations; advertising agencies; impact of television; DP product; quality control; caffeine-free DP; national expansion; Food and Drug Administration product labeling and classification; promotion to board of directors and executive vice president; DP Dominance Program; relations with bottlers; promotion to president; staff changes; advertising agencies; "America's Most Misunderstood Soft Drink" campaign; sugar-free DP; other DP products.
Subject--Library of Congress	Business enterprises--Texas--Waco--History Businessmen--Texas--Waco Dr. Pepper Co.--History Soft drink industry--Texas--Waco--History
Deposit Date	1994
Genre source	local
Rights	http://www.baylor.edu/lib/digitization/digitalrights

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